Morrisons is to recruit an extra 5,000 staff in stores as part of a plan to put more staff on the shop floor and have fewer people working in head office functions.
The supermarket giant, which has a new store in Worksop, said it needs to focus on what matters to customers - making sure that shelves are stacked and providing more staff at the checkout.
The group said it is reshaping the way that its business is staffed, investing in new store jobs to deliver better customer service, while also proposing a reduction in head office jobs.
It began a consultation about a simplified management structure this morning.
The news came as Morrisons announced it is to make nearly a third of its head office staff redundant in the latest cull under new boss David Potts.
Staff were put on redundancy notice this morning and told that 720 jobs are to go from its head office at Hilmore House in Bradford.
The group pointed out that the number of head office staff has increased by 50 per cent since 2008.