South Leverton woman stars in Emmerdale adverts

Christine Di Ciacca
Christine Di Ciacca

A SOUTH Leverton woman is enjoying her five minutes of fame.

Christine Di Ciacca has swapped being director for a company that maintains industrial laser to being watched by more than seven million viewers during Emmerdale.

The 51-year-old stars in the third season of Emmerdale bumpers created by tombola bingo, which features real online bingo players.

She will be seen by millions of viewers over the next 12 months.

“I was so pleased to find out tombola picked me to appear in their ads,” said Chris.

“It was so lovely to be picked as I’ve had a tough few months as my brother was diagnosed with cancer at February and is terminally ill so I’ve been a pillar for my mum helping her through this but for just a few days, it’s been great to escape and have some time for me.”

“I’m looking forward to showing them the TV ads when they come out on telly.”

She added: “I feel like I have a new family now – we all got on so well. I will definitely keep in touch and I’m already looking forward to the reunion we are organising.”

In all, 25 tombola.co.uk players took part in a three day fly-on-the-wall documentary style filming. Each individual will appear in up to 21 bumpers and will feature as the main star in at least one of the bumpers for a few seconds, either at the start or end of the show or between ad breaks.

The idents or ‘break bumpers’ were filmed in March in Cornwall including the pretty coastal town of Looe, Truro and Newquay which is famous for its beaches.

The online bingo site put an appeal on its website for players to be part of their sponsorship deal. Players enjoyed a range of activities on the beach, deep sea fishing, a pasty making lesson, quad biking, and a balloon ride.

Head of marketing at tombola.co.uk, Dawn-Elizabeth Howe said: “These ads have the same creative format as the previous ads on the Emmerdale show.”

“We had great feedback as the warmth and fun the players have together comes across brilliantly in the final bumpers and it really reflects what tombola.co.uk is all about. So when we decided to produce new ads we knew we wanted to repeat much of the existing look and feel.”

“It’s always difficult when you hear something like what Christine is going through but it’s lovely that we have been able to give her a break at the same time. Everyone needs to recharge their batteries and the final creative has come out really well.”

To find out more about Christine visit www.tombola.co.uk/emmerdale/player/queenbee729.asp.