Nottingham, is gearing up to become the Motorpoint Arena Nottingham from January.
Motorpoint already has considerable experience of developing successful naming rights partnerships with arenas in Cardiff and Sheffield.
It will become the new title sponsor for the 10,000 capacity Nottingham Arena for the next five years as part of an on-going drive to increase its brand awareness across the region.
“We’re extremely confident Motorpoint’s positive approach to sponsorship around the UK will enable us to develop an effective, mutually beneficial relationship which all successful partnerships need,” said Sharon Lordan, marketing and sales director at the Arena.
“We’ve been impressed with the work they have undertaken at other music and sporting venues and we’re confident working with a brand as high profile as Motorpoint, will allow us to continue to be the premier entertainment venue for the East Midlands.”
“We’re absolutely delighted to be the new naming rights partner for the Nottingham Arena,” added Mark Carpenter, managing director of Motorpoint.
“It is without doubt the region’s premier entertainment venue, playing host to many of the world’s top artists, and we look forward to working with the Arena to not only help raise our profile in a key market for Motorpoint but also play our part in creating an unrivalled visitor experience for the 700,000 plus people that come through its doors every year.”
All tickets purchased for shows on-sale before the naming rights change on December 31 will still be valid after the name change.
The Arena will be fully rebranded as the Motorpoint Arena Nottingham in January and lightboxes will be installed on the building to illuminate the new venue name.
Along with rebranding the entire venue, the Arena’s IT and marketing teams have been busy redesigning and producing a brand new website – motorpointarenanottingham.com which will go live on January 1.
Any Capital FM Arena website links will cease to work after this date but social media platforms will remain the same with a simple name update.