A new business in Retford has pledged to give away a percentage of their first year profit to the air ambulance.
Karen Hegarty, from Nottingham, has recently set up a mobile phone business by a franchise from Go Mobile, for whom she has worked for five years.
Her fiance Andrew Lett has been a pilot in the air ambulance for five years and is a silent partner in Karen’s business.
Andrew says that Karen wanted to make the store more user friendly.
“There’s a seating area in there now with a sofa so that customers can sit down and have a drink while they are sorting out phone contracts and finalising them,” he said.
“It makes it a little less impersonal, especially for the older people and even the younger people who would like to have an informal chat, instead of sitting at a terminal.”
“It’s a lot easier to provide good customer service if the business is your livelihood, as it is with Karen, than if it is just an employee who is only interested in earning a wage.”
The store utilises new technology and tips from Mary Portas’s Secret Shopper TV series, including using LCD TV screens in the store to allow customers to make comparisons between the different models and makes of phone, such as HTC and Blackberry.
When a handset is picked up, it brings up the specifications of it on the screen and if another is picked up at the same time the screen splits and compares them.
Karen has also divided the store into different areas for pay as you go, business, and contracts to try and make it easier for customers to use.
Go Mobile attempts to make servicing the mobiles easier by dealing with everything that is wrong with the phone, including problems such as repairs or network issues. They aim to support small communities by focusing on the smaller and independent businesses instead of working with high street brands.
The store opened with members of the air ambulance present to show their support for the project.